Personas are fictitious people, representing typical users in a target group. A persona should have the most important characteristics of the target group. Which kind of attributes and details are important for a persona depends on the to-be-designed software system - a fitness app requires different persona descriptions than an insurance customer management system. Personas are created in a brief narrative format, and are based on real-life persons.
In the subsequent table, primary (= especially relevant) personas are printed in bold face.
| ID | Name | Stakeholder Role | Related Scenarios | |
|---|---|---|---|---|
| PRS-1 | Cristobal (Chris) Hernandez | Vendor | none | |
| PRS-2 | Daniel Meier | Interior designer | none | |
| PRS-3 | Hannah Schmidt | Vendor | none | |
| PRS-4 | Inga Hoff | End customer | none | |
| PRS-5 | Jian Yu | End customer | none | |
| PRS-6 | Maya Brown | Vendor | none | |
| PRS-7 | Michael Peck | End customer | none | |
| PRS-8 | Sonja Bach | Interior designer | none |