Survey »Survey for an insight into the current market and the needs of potential customers« (SV-1)
- Participants
- In total 11, from a target group size of 100. The participants belong to the stakeholder role End customer. The target group consists of Students and people who have already moved and have already selected and bought several pieces of furniture independently. The target group was contacted via various news services or directly.
- Conducting the Survey
- The survey was open from 19.05.2022 until 27.05.2022. The survey was sent to friends and family of the requirements engineers via link.
- Additional Documentation
- The different items of the survey
- The survey results as csv
- The survey results rendered in different graphs as png
- Responsible RE-Author(s) for this Artefact
- Tim Pack, Ali Abdulra, Celina Schulz, und Lydia Vogel
- History
- (v1) 2022-05-27 - added survey
- (v2) 2022-06-15 - changed acronym because it was the same as the template
- Errors, Warnings, Todos
w005: More than 3 authors (field 'author') - is that on purpose?
Explanation
The participants had 4 days to answer the survey. It took about 10 minutes to complete the questions. The survey was completely anonymous and the participants were informed about the storage of their data and the details of the survey and had to accept this.
Aims of the questions
Demographics
Demographic data were included as standard in order to get a more accurate picture of the participants and to be able to correctly classify the subsequent questions. the current work situation and income were also important here in order to be able to better classify buying behaviour in furniture shops.
Furniture
In this category, the general buying behaviour of the participants is to be assessed.
- Q : How do you prefer to buy furniture?
A general question to get a first impression of the person. The aim of the system is to satisfy people who prefer to order online as well as those who shop in local shops and to encourage them to make a purchase.
- Q: How much money do you spend on furniture per year on average?
Specifies the general purchasing behaviour of users in relation to furniture
- Q: Which brands of furnishings do you know?
This question aims to get an initial assessment of which furniture brands to talk to first in order to agree on a possible partnership.
Habits
This category focuses more on the habits and wishes of the participants when buying furniture. the insights gained from this could result in requirements for the system that could later significantly improve the user’s operation of the system.
- Q: What is important to you when buying furniture, what do you look for?
A very open question. Here, the participants can record their own wishes and needs. these could later be standardised and used to form concrete requirements.
- Q: How important is the configurability of the products to you when buying furniture?
The configurability of the furniture in the system is one of the central requirements of our investors. this question is intended to show how important this configurability is to the end customer in particular.
- Q: Have you ever bought an item that you had to return because it looked different in your home?
Another crucial point for the creation of the system is that money can be saved by reducing the number of returns, as the end customers can view the items on site.
- Q: How long do you search on average until you have found a piece of furniture that meets your needs?
The system is also intended to reduce the time spent looking for new pieces of furniture. although the end customer should have fun discovering new furniture and be encouraged to buy, he or she should not need any longer than usual to select specific pieces of furniture.
Tool specific questions
- Q: Have you ever used AR technology before?
AR is not yet the standard in all devices of the end customers. furthermore, many people are not yet familiar with the technology.
A very specific question, if there is already the wish of the end customer to look at special furniture in ar. this could help in the selection of standard furniture in the selection.
Would end customers not only try the products they see but also order them through the system?
Privacy is an important issue that should be taken into account when planning the system. if the end users state here that they would not scan their rooms, even more attention needs to be paid to this very security and possibly a way to use the application without the camera.
- Q: What features do you see as essential in the AR tool?
Another general question about the desired functions of such an app
Results and analysis
The demographics of the results show that the majority of the participants are exactly in the range we wanted to reach with this survey. Students aged between 18 and 34 years. It also shows that the majority have a below average salary and prefer to shop in a webshop. It is also important to note that most of the participants consider the configurability of the furniture to be important and that furniture has often been returned. Furthermore, not many participants have used an AR tool yet, but would like to try it out in the future, but also have concerns about privacy.
In order to gain further insights from the data, more detailed analyses would have to be carried out with the results, which do not fit into the scope of this project.